Thursday, June 23, 2011

Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

Lexus LS Places First for the Fourth Straight Year
Lexus ranked highest among all nameplates in the 2011 IQS with 73 problems per 100 vehicles (PP100). Lexus has ranked highest in the IQS study in 13 of the last 22 years, beginning with the brand’s first model year in 1990. 

Lexus captured four segment awards in this year’s study, more than any other premium brand. These awards include the Lexus ES 350 for Entry Premium car; the Lexus GS for Midsize Premium Car; the Lexus GX 460 for Midsize Premium Crossover/SUV; and the Lexus LS 460 for Large Premium Car. The Lexus GS and GX 460 rank highest in their respective segments for a third consecutive year. The Lexus LS earned the distinction of highest-performing model in the industry for a second consecutive year with fewest quality problems in the industry, with just 54 PP100.

Press Release via Lexus

Tuesday, June 14, 2011

Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day

Lexus just signed a new golf sensation! Check out this press release from Lexus for more info!

Le-golf

Lexus is thrilled to announce the addition of 23-year-old Australian golf sensation Jason Day to its roster of sponsored golf champions. Day’s sponsorship kicks off at the 2011 U.S. Open Championship (June 16-19) where the young star will wear the Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador.
“Jason Day represents the next generation of golf,” said David Nordstrom, vice president of marketing for Lexus.  “He plays with the same dedication to excellence Lexus applies to every car it manufactures. Jason will be instrumental in helping us introduce the brand, and our entire line of vehicles, to a whole new demographic of young drivers around the world.  And as one of the youngest players in the PGA, we’re confident in his ability to do that.”
“I’m excited to have Lexus sponsor me because it’s a premium brand that is dedicated to perfection, and that’s what golf is all about,” says Day. “I’m looking forward to joining Lexus’ elite roster of champions.”
Lexus’ golfer line-up includes Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd and Johnny Miller.
Day earned his Nationwide Tour card in 2006 and hasn’t looked back since. His win at the 2007 Legend Financial Group Classic on the Nationwide Tour made him the youngest person ever to win a PGA TOUR sanctioned event. He ended up finishing 5th on the 2007 Nationwide Tour money list to earn his PGA TOUR card for 2008. In May of 2010, he became the youngest Australian to win a PGA TOUR event, winning the HP Byron Nelson Championship. In April, Day tied for second at The Masters and holds six top-ten finishes in 2011.
Day was introduced to golf by his father at an early age.  After his father passed away when Jason was only 12, Coach Col Swatton encouraged him to stick with the sport and eventually helped him attend a golf academy in Australia where he fine-tuned his skills.

Press Release via Lexus 

Friday, June 10, 2011