Tuesday, December 27, 2011

Lexus to Unveil Sport Coupe Concept Vehicle at North American International Auto Show in Detroit

Taking the new Lexus design direction one step further, the LF-LC 2+2 sport coupe will be unveiled at the North American International Auto Show in Detroit at 1:25 p.m. Eastern time on January 9, 2012.

“Crafted from a clean sheet of paper at the request of Lexus headquarters in Japan, the LF-LC blends both high technology and organic shapes to connect the driver to the machine,” said Mark Templin, Lexus group vice president and general manager. “The clean lines of the vehicle emphasize motion, creating a distinctive look for this futuristic sport coupe.”

Conceived as a design exercise to explore the future of Lexus design, the LF-LC was created at the company’s Calty design studio in Newport Beach, Calif.

Courtesy of Lexus

Tuesday, December 20, 2011

Lexus Vehicles Earn Top Safety Pick Awards

The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.

Commenting on today’s announcement, Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc., said, “Safety is a core value that dates back to the foundation of our company. IIHS’ awards further recognize our commitment to helping protect drivers and passengers.”

The 2012 model year winners are: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra Crew Cab, Venza, and Yaris; Lexus CT 200h and RX, and Scion tC, xB, and xD.

According to the IIHS, Top Safety Pick awards recognize vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on ratings in IIHS tests.

Courtesy of Toyota

Tuesday, December 6, 2011

Lexus Raises Funds for Toys for Tots as Part of December to Remember Big Red Bow Social Media Campaign

As part of its popular annual December to Remember sales event, Lexus announced today that it will donate $5 to Toys for Tots for every big red bow shared via Facebook and Twitter. The campaign ends Jan. 3, 2012, with Lexus providing a maximum donation of $100,000 for the social media fundraiser.

On Facebook, fans make the donation through one simple click on the December to Remember tab at facebook.com/lexus. Twitter users can spread holiday joy using the #lexusbigredbow hash tag. This is the first time Lexus has done a charitable drive using social media channels.

“The annual Lexus December to Remember campaign has become an iconic part of the holidays over the years,” said Brian Smith, Lexus vice president of marketing. “By engaging our fans and followers via social media, we’re welcoming them to join in the holiday cheer while raising funds for a meaningful cause.”

The campaign is part of The Lexus Pursuit of Potential, Lexus' philanthropic initiative that generates up to $5 million annually for organizations that help build, shape and improve children’s lives. 

Courtesy of Lexus