Wednesday, February 29, 2012

Thank you for this shining review!

Five star review from DealerRater:

"I would like to say that our experience at Lexus Carlsbad was great. We were helped by our sales consultant Marius Matrofan.
We live in Palm Desert and Lexus Carlsbad is a 100 miles away but they had the car that we wanted. We made the drive and it was worth every bit of the 4 hr round trip. Marius was great!! He gave us the best price on there car and the best price on our trade in and it was spot on with the research that I had already done on line. No muss, no fuss. NO HAMMER, great service. great deal. If you are in the market for a Lexus, give Marcuis a call. I know you will walk away happy. If you would like to email me for more info. feel free. moeandsandy@verizon.net"

Wednesday, February 15, 2012

Lexus Throws Sports Illustrated Swimsuit a Curve

Lc-si
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.

Campaign elements include:

  • iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.
  • Behind-The-Scenes Video—Two of the world’s best professional drivers, race car driver Scott Pruett and stunt driver Greg Tracy, compete on the TORI 500 track
  • Print and Online Components—Executions include a four-page spread in the Feb. 14 Sports Illustrated Swimsuit issue and custom tablet integrations featured on iPad, Samsung Galaxy, Xoom and Nook.
  • Launch Week Events—Lexus will participate in the marquee New York launch event and SI’s two Las Vegas events, SI Swimsuit On Location and Club SI Swimsuit. Additionally, the automaker is the exclusive presenting sponsor of the first-ever, two-day Beauties & Beats Music Festival, happening at The Cosmopolitan of Las Vegas, Feb. 15 -16.

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

Courtesy of Lexus

Tuesday, February 7, 2012

Lexus and Scholastic Announce Second Round of Winners in the 2011 - 2012 Lexus Eco Challenge

Sixteen student teams from 11 states have been named winners in the second round of the fifth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.

Students across the country demonstrated their commitment to the planet with programs addressing air and climate issues. Each winning team has earned $10,000 in scholarships and grants to be shared among the students, teacher, and school. The winning teams have secured an invitation to participate in the Final Challenge with a chance to win one of two $30,000 grand prizes and eight $15,000 first-place awards. In addition, the winning action plans will be featured on a special webpage to inspire other students to take action in their communities at www.scholastic.com/lexus.

“The thought and effort that these teens put into each Lexus Eco Challenge submission is truly inspiring,” said Mark Templin, Lexus group vice president and general manager. “At Lexus, we’re proud to give them the opportunity to show their capabilities to others, as well as discover their own potential to improve the environment around them.”

For each of the challenges, teams are required to define an environmental issue that is important to them, develop an action plan to address the issue, implement the plan, and report on the results. The Challenge #2 winning teams that best addressed environmental challenges associated with air and climate are:

High School Teams:

New York (Jericho) – “The United Nations International Team” – Jericho High School – Studied the effects of air pollution on human health and development of lung cancer
Massachusetts (Boston) “BLS Youth Climate Action Network” – Boston Latin School – Launched a paid green training program in Summer 2011.
Florida (Miami) – “Trophic Troopers” – Miami Palmetto Senior High School – Educated school on use of fossil fuels and implemented ways to conserve energy.
Texas (Manor) – “The Eco Pirates” – Mano New Tech High School – Addressed how recycling affects our health and the heath of the planet (global warming).
Missouri (St. Louis) – “Team Inspire Green” – Parkway North High School – Developed a green program addressing climate change and aimed to reduce the impact on the planet via a program that could appeal to the masses.
Illinois (Bartlett) – “Mother Nature’s Minions” – Bartlett High School – Implemented a TerraCycle program at schools to address fossil fuel usage.
Hawaii (Wahiawa) – “WE ACT” – Leilehua High School – Developed a program to
encourage energy conservation and address climate change and air pollution.
Worked at their school and in their community to educate and implement composting ideas.
California (La Crescenta) – “Carbonators” – Clark Magnet High School
Investigated effects of fossil fuel usage and how renewable energy can be an alternative solution.

Middle School Teams:

Massachusetts (Ashburnham) – “EAG” – Overlook Middle School – Educated school on climate change issues including global warming, the need to lower emissions, and deforestation.
New York (Lagrangeville) – “SOS” – Lagrangeville Middle School – Educated school on global warming and taking steps to reduce waste
Florida (Lakeland) – “Air Leaks” – Lawton Chiles Middle Academy – Discovered air leaks in homes and educated on the importance of proper insulation.
South Carolina (Hanahan) – “HMS Hawks” – Hanahan Middle School – Educated community about air quality issues and the need to reduce air pollution and initiated carpool and tree planting program.
Kentucky (Lexington) – “One-Towel Wonders” – SCAPA Bluegrass – Looked at how much water is wasted and carbon emitted when running the washer and dryer unnecessarily. They encouraged students to use one towel a week to reduce number of loads of laundry done to reduce emissions.
Michigan (Whitehall) – “WMS Carbon Busters” – Whitehall Middle School – Aimed to reduce their school’s carbon footprint by conserving energy, increase recycling and offset carbon emission by planting trees.
Missouri (Nevada) – “Team T.R.E.E.” – Nevada Middle School – Reduced carbon footprint by conserving energy and communicating the necessity of these actions by implementing Green Week at school.
California (Salinas) – “BV Scientists” – Buena Visa Middle School – Improved air quality and reduced air pollution through reduced use of fossil fuels.

The winners in this year’s Lexus Eco Challenge will be announced in spring 2012. In addition to the ongoing contest, the Lexus Eco Challenge also includes educational materials created and distributed by Scholastic, the global children’s publishing, education and media company at www.scholastic.com/lexus.

The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $5 million in donations each year for organizations that help build, shape and improve children’s lives.

Courtesy of Lexus