Wednesday, May 1, 2013

Toyota Division Still No. 1 Sales Retail Brand; Lexus Luxury Hybrid Sales Leader



Toyota Motor Sales (TMS), U.S.A., Inc., reported monthly sales of 176,160 units in April 2013, down 1.1 percent on an unadjusted raw volume basis, 5 percent on a daily selling rate (DSR) basis.  Calendar-year-to-date (CYTD) TMS sales are 6.1 percent ahead of the same period last year.

“From an industry standpoint, continued retail sales growth indicates the underlying strength of the market, which is a great sign for the months ahead, especially with new products, low interest rates and plenty of pent up demand,” said Bill Fay, TMS group vice president and general manager.  “Toyota’s two newest models – Avalon and RAV4 – continued to attract customers with double digit gains in April.

Toyota Division sales were 158,069 units, keeping it in the No. 1 spot for top retail brands so far this year.   Avalon had its best April sales month since 2007 with April sales up 119.4 percent.  RAV4 sales also had its best ever April with sales of 18,541, an increase of 22 percent.  Toyota had a good truck sales month with more than 68,000 units sold.  Tacoma sales were up 19 percent, while Tundra sales rose more than 14.6 percent.  Scion’s total April sales reached 5,697, up 3.5 percent over April 2012.

Lexus reported April sales of 18,091 units, down 3.1 percent by raw volume compared to the same period last year.  For the five Lexus hybrid vehicles, CYTD April sales were 3,145 units, up 23.3 percent on a daily selling rate, and accounted for 17 percent of Lexus’ overall sales.

“Lexus now sells two out of every three luxury hybrids, making Lexus the clear luxury hybrid leader,” said Jeff Bracken, Lexus group vice president and general manager.

courtesy of toyotanewsroom.com

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